CASE STUDY
From Cold Database to $128,000 Revenue Potential Recovered: 25 Appointments Booked In First Week - With 5,000+ Leads Still to Go
Here’s how we built it 👇
Here’s how we built it 👇
The Situation
Brothers Gutters is a gutter installation and repair franchise with over 500 locations across the US. This campaign was built for one franchise location in Jacksonville, Florida.
Like most franchise locations, they had been generating leads and estimates for years. Past clients, people who had requested quotes, referrals that came in and went quiet. By the time we started working together, that list had grown to 5,673 contacts going back to 2020.
Most of them had never been followed up with properly.
Not because the team wasn’t doing their job. There was just no system for it. No reactivation process, no nurture sequence, nothing that went back and worked the list. The focus was always on new jobs, and the database just kept growing untouched.
5,673 contacts. An average estimate value of $2,894. And no process to go back and recover any of it.
That’s the gap this campaign was built to close.
What We Built
The strategy was straightforward: contact the full list in a structured way, handle replies automatically, and book appointments without the team needing to manage conversations manually.
Starting With Email
Email gives people the space to read it when they’re ready and reply if they’re interested. So that’s where we started.
Inbox Setup
Before sending anything, we set up and warmed 9 dedicated inboxes across multiple domains over 4 weeks. Each domain was configured properly so emails land in the inbox, not spam. Most outreach campaigns skip this step entirely - and that’s usually why they don’t get replies.
Once the campaign launched, each inbox was capped at 15 emails per day. Across 9 inboxes, that’s 135 emails going out daily - enough to work through the list steadily without burning sender reputation.
The Email Sequence
The sequence is one main email and two follow-ups, sent automatically. The offer was simple: a free gutter inspection.
Some people replied within minutes. A few said they still wanted to go ahead with a quote they had requested years ago.
SMS and Voice Memos
Anyone who doesn’t reply to the email sequence gets followed up with SMS and voice memos. That phase is still rolling out across the rest of the list.
The Chatbot
When someone replies, an AI chatbot trained on Brothers Gutters’ services, pricing, and FAQs takes over the conversation. It answers questions, handles objections, and books the appointment. No one on the team needs to get involved until the job is confirmed. Once the appointment is booked, the sales people receive a calendar invite and confirmation to take over the closing.
Results So Far
The campaign is still running. These numbers are from the first 603 contacts only.
Metric | Result |
Total lead list | 5,673 contacts |
Leads contacted so far | 603 |
Replies received | 39 |
Appointments booked | 25 |
Reply-to-appointment rate | 64% |
Potential revenue (first 603 emails) | $128,000 (TBC - campaign is still in progress) |
Revenue recovered | $5,571 (TBC - campaign is still in progress) |
25 appointments booked from 603 emails. At an average job value of $2,894, that’s up to $72,350 in potential revenue - from a list that had been sitting untouched for years.
64% of people who replied booked an appointment. No one on the team was managing conversations or chasing replies. The system handled it.
5,070 contacts are still to be reached. If the same conversion rate holds, that’s a further 200+ appointments from a list they already own.
Week One Deals That Stood Out
Beyond the appointment volume, week one surfaced three specific opportunities that show what a database reactivation actually uncovers. None of these came from new ads. All three came from a list that had been sitting untouched for years.
Deal | What Happened | Value |
Cold commercial deal | A prospect that had gone dark resurfaced through the reactivation sequence and requested a full inspection and proposal across 11 buildings. | ~$100,000 |
Cold commercial deal (resurfaced) | A separate prospect that had gone quiet came back through the sequence and re-engaged on an outstanding commercial opportunity. | $20,000 |
Stalled residential estimate | An estimate that had been completed but never formally closed. The prospect re-engaged on her own after being contacted by the sequence. | $8,000 |
Three deals. One week. $128,000 in identified pipeline. From a list that had been sitting untouched for years. No new ads. No new leads.
What This Means for Other Franchises
Every franchise location is sitting on a version of this same database. Years of estimates, past clients, people who enquired and never converted. Most of that list has never been properly worked.
This campaign shows what’s possible when you go back and work it properly.
You don’t need to run more ads. You don’t need to hire someone to manage outreach. The contacts are already there. This is the system that goes and gets them.
How many open estimates do you have sitting in your system right now?
Want to Run This for Your Location?
We build automated reactivation systems for home services businesses and franchise operators. The setup is done for you - inbox infrastructure, email sequences, chatbot, SMS follow-up. Your team doesn’t need to change how they work.
A short call is usually enough to figure out what’s possible with your list.