Self-improving AI systems

AI systems helping your team grow revenue by automating key sales and customer workflows

We're an AI automation agency. We build AI that takes the tedious work out of your sales process and gives your team the data to do the fun part: scale your service business.

How AI Automation Boosts Sales Conversion, video by AI FormulaWatch · 3 minHow AI Automation Boosts Sales Conversion

30 minutes with Ged or Gabby. Free, no commitment. We reply within one business day.

Brands we work with

Ready for LoveAnytime FitnessBiuroWorkisFOMO.aiPhaseOneButler Financial ServicesThe Brothers That Just Do GuttersEleven ConsultingClient logoContinexusClient logo

Results we delivered

$360K+pipeline in 6 weeks, no cold calls (investment agency)
$224Kpipeline from a cold database, 44 opportunities
73%lead-to-member conversion, no added staff (Anytime Fitness)
4.7xthe industry benchmark, no ad spend (Anytime Fitness)
85%less time to set up job ads (Biuro)
260live jobs across 3 countries, one click per job (Workis)
In their words

Hear it from the people who hired us

Five clients on what they needed, what we built, and what changed.

Result lineCase study link
Book a free intro call

Free 30-minute call. No commitment.

Sound familiar?

Growing faster than your systems?

"We're growing, and our processes can't keep up."More leads should mean more revenue, not more chaos.
"Too much of our time goes on manual work."One person carries a lot of copy and paste.
"It's more complicated than it needs to be."Several tools that don't talk to each other.
"We inherited a setup nobody fully understands."Built by a previous team, an agency's contractors, or an earlier attempt.
"We started with AI and want to take it further."It worked in the demo. We need it to work every day.

We find the quickest wins, build them, and keep them running.

How it works

How we work

One project, five steps. The audit and plan is step one, and everything after it follows from that plan.

  1. 01

    Intro call

    We talk through your business and pick the two or three processes that cost you the most time.

    30 min, free
  2. 02

    Audit and plan

    We map how the work really runs, measure the time, and write the plan: what to improve first, in what order, and what it costs.

    What you get

    A written plan with a ranked list of opportunities, what each is worth, and the order we would tackle them.

    From $1,000 · credited if you continue
  3. 03

    Build

    We build the solution across your platforms, to the plan. Fixed scope, fixed price, agreed first.

    From $2,000 · typically 2–4 weeks
  4. 04

    Test and launch

    We test it on your real data, switch it on, and hand it over with instructions and a video.

    Included in the build
  5. 05

    AI concierge

    We watch it, catch problems early and tell you what to update as AI moves on, with a monthly results report and an agreed number of changes.

    Monthly plan
See a full example →
Or: training

Teach your team to use AI on their real work

Individual sessions built around your own tasks, files and tools, so what you learn works the next day. Not a generic course.

Scoped on the callExample: 4 sessions
See what a session looks like

Each session starts with what you did since the last one. We fix what is not working, then cover a short piece of theory and practise it on your real tasks. Afterwards you get a working document with the key points, steps, screenshots and prompts you can copy.

  • Short theory, then practice on your real jobs
  • A working document after every session with steps and ready-to-copy prompts
  • Clear rules on which tool to use when, and what is safe to share
  • Connected to your files and systems, not a lone chat window
The free intro call: 30 minutes. We look at where your systems could be doing more and whether a build or training suits you better. If it's a fit, we propose the first step. If not, you leave with ideas.
What we build

What we can help with

From the first enquiry to the renewal. Built in the tools you already use, and kept running.

01 · Revenue & Growth

More clients from the leads you already have, ready to scale

  • AI answers every new lead in seconds, by message or call, in your words, day and night
  • It follows up until they book or say no, then hands the serious ones to the right person
  • Reminders so people show up, with no-shows and quiet quotes chased for you
  • Old leads you already paid for: the right ones picked and brought back with a personal message
  • After the sale: agreements, payments and renewals that run on their own, plus reviews and referrals asked for at the right moment
73%lead-to-member conversion, Anytime FitnessRead the case study →
02 · Time

Less manual work for your team

  • Your tools connected, even ones with no API, so details from emails, PDFs and forms land in the right place without typing
  • Quotes, invoices, ads and reports prepared from your data, ready for a quick check
  • Emails and routine customer questions sorted and answered, and new clients set up with tasks and access
  • A CRM that stays clean: AI writes up each sales call, updates the record and drafts the follow-up, and weekly checks catch duplicates and stuck leads
−85%time on job ads, BiuroRead the case study →
03 · Clarity

Numbers you can trust, and the reasons behind them

  • Ad spend, calls, sales and payments in one report every night, with what changed and why in plain words
  • Every sale traced back to the ad it came from
  • An alert the moment a number drops or something breaks
  • Your AI sales analyst: it studies every lead and call, and each month shows what it found and what we changed
04 · Team

Sales and marketing teams that know what's working

  • Before every call, a short brief: who the lead is, what they want, what to say
  • After every call, clear feedback: what worked and what to try next time
  • What leads keep saying goes to marketing: the questions, objections and words that win, ready for your ads and pages
  • One weekly summary for the whole team: reply speed, show-ups, sales and what to do next

Rather do it yourselves? We train your team on their own work, so they use AI every day and know what is safe to share. How training works

Running on GoHighLevel? We set up, fix and automate GoHighLevel accounts, with AI follow-up built in your own account. GoHighLevel experts

Results

The numbers, before the story

Accounting firm, Vilnius · Training
4sessions

From "I don't know where to start" to AI doing the firm's hardest jobs. The director learned it herself, on her own work, and now only checks the result.

  • A chat window that knows nothing about the firm or its clientsAn assistant that knows the firm, its clients and its rules
  • No clear rules on what is safe to shareClear limits, agreed with the firm's IT partner
  • Hard jobs put off for days or handed to a colleagueAI prepares the work; the director checks it
  • Entries typed into the accounting system by handAI enters them, and stops at anything unclear
  • New hires shown every task in personStep-by-step instructions written in minutes

Working with Claude is like having the very best assistant: meticulous, fast, smart and always improving. At our accounting firm, MB ACL 'Geros buhalterės', Claude has become a true member of the team. It helps us manage documents, check calculations and prepare reports, which leaves us more time for our clients. After more than 20 years in accounting, it feels like a dream come true.

The AI Formula team and Gabrielė helped us learn how to work with Claude. I enjoy learning with Gabrielė for many reasons: she takes initiative, she's competent and logical, and I learn a lot from the way she communicates too. But what I'd most like to highlight is that she always does a little more than you ask: she notices what else is needed and takes that extra step. I really value that.

Renata IvaškevičiūtėDirector, Geros buhalterės
Clients

What working with us is like

Memberships doubled, even tripled
“The reactivation campaign in location 1 was crazy - they doubled, tripled their memberships when we turned AI on.”
Bre Posey
Bre PoseyDirector of Club Ops, Baleo
71 appointments in six weeks
“71 appointments in six weeks, and I didn't have to make a single call to set the appointments.”
J
Jean H.Founder, Property Wealth Creator
Ad setup time down about 85%
“Ad setup time dropped by around 85%, and what once took hours now takes minutes.”
Eglė Zajankauskaitė
Eglė ZajankauskaitėMarketing Team Lead, Biuro / Workis
No drama, no delays, just a solution
“What stood out most was how she handled problems. No drama, no delays, just a solution.”
David Slivinski
David SlivinskiFounder, Quest AI Contractor
Read more testimonials

From day one, Ged and Gabby were incredibly professional and extremely responsive. But really what stood out was just how technically sharp they are. They didn't just fix all of the problems that we had, but they actually found other problems that we didn't even know that we had, and got ahead of them before they became real headaches for us. Since then, AI Formula has completely rebuilt our back end. It is more structurally sound and automated than ever before... What used to take hours and hours of manual work is just running on autopilot. I really recommend AI Formula. They have made such a difference for our business, and I cannot recommend them enough.

Hilary Silver
Hilary SilverFounder and CEO, Ready for Love

I had the pleasure of working with Gabi on a technical project and she set the bar high from day one. She brought real expertise, kept communication tight at every step, and hit her deadlines. What stood out most was how she handled problems. No drama, no delays, just a solution. That kind of steady professionalism is rare and genuinely valuable. If you get the chance to work with her, take it. Looking forward to the next project.

David Slivinski
David SlivinskiFounder, Quest AI Contractor

I've found Ged and his team so easy to work with - they're responsive and genuinely helpful. After dealing with so many marketers who don't put in the proper effort, it's refreshing to find people who do things properly. The AI booking system they've built is just great. 71 appointments in six weeks, and I didn't have to make a single call to set the appointments. What really impressed me is that these are genuine investors who actually show up. Almost no no-shows at all. Investors are booking appointments around the clock without me having to chase anyone. I'd recommend them to anyone looking to get high-quality appointments.

J
Jean H.Founder, Property Wealth Creator

Before, we didn't have any sales pipeline in place. We had to do everything manually. Gabby and Ged helped us with a new pipeline, all the automations, and also helped us think through the stages and the tools we use. Outstanding service.

Yuri Correia
Yuri CorreiaFounder & Director, Wise Hiring Solutions

The reactivation campaign in location 1 was crazy - they doubled, tripled their memberships when we turned AI on. I know it works, I know it's what we need. Every morning I'd open the calendar and just think, wow. The results were obvious. For every new build going forward, we're turning it on day one - we're not waiting. I want AI on from the moment we open the doors. That's how confident I am in what this system delivers.

Bre Posey
Bre PoseyDirector of Club Ops, Baleo

Before working with Ged and Gabby, we were pretty inefficient with how we were capitalising on new leads. Our CRM had limitations, and I wanted to make sure every lead we paid for through ad spend was getting the right follow-up.

They built us an AI chatbot that automatically engages with leads, books appointments, and gets people to show up - freeing our club leaders to focus on tours and sales.

We're now using it across three gyms, with plans to roll it out across all locations. Conversions are stronger, follow-up is consistent, and we're finally getting full value out of our ad spend.

Ged and Gabby combine marketing strategy with deep automation expertise - they don't just build tools; they build systems that perform and scale.

They are super transparent, organised, collaborative - true executors and builders. Couldn't recommend them more.

Michael Chere
Michael ChereCo-Founder & Managing Partner, Anytime Fitness / BALEO US

Before working with AI Formula, our Meta job ad publishing process was heavily manual and difficult to scale. Most of the work happened directly inside Ads Manager, which slowed execution and made consistency harder to maintain as volume grew.

We turned to AI Formula for help, and since implementing the system they built for us, the difference has been significant. Ad setup time dropped by around 85%, and what once took hours now takes minutes, all managed from one clear interface with built-in safeguards for accuracy.

The system runs reliably at high volume, and the collaboration with the AI Formula team was not only smooth but genuinely pleasant throughout the entire process. I would highly recommend AI Formula as a partner - for any business running high-volume advertising, their solutions can fundamentally improve how efficiently you operate.

Eglė Zajankauskaitė
Eglė ZajankauskaitėMarketing Team Lead, Biuro / Workis

I'd recommend Ged's team to any buyer's agent who wants predictable lead flow. Their AI system brings in property investors who are ready to move, plus the automation handles all the follow-up and appointment booking. I'm in real estate for 23+ years and I've relied on referrals and networking for most of the time, this system solved the problem. The whole thing operates quietly in the background while I focus on working with clients. I pick up first-home buyers from the system too, so there's good variety. Quality leads, smooth conversations, better results all around. Professional setup and the team delivers what they promise.

But not only that. My best experience with Ged's team is their prompt follow up to any question or problem I might encounter along the way. Hiccups are normal in any business. But the team attends to immediately and before you know it you're back on track. It's a complete pleasure working with them.

Harold Wolf
Harold WolfFounder, Wolf Buyers Agency

When I was new to the real estate industry, I struggled to generate leads despite trying Facebook posts, mailbox drops, and referrals. Since joining Ged's and Gabby's team, I've seen real improvement in how I approach lead generation.

In the first few weeks, our Facebook ad campaign brought in 15 qualified appointments - all on a modest budget. With real estate being a longer sales cycle, I'm currently working on my first conversion, but the campaign gave me valuable insights into what leads are actually looking for and how to better meet their expectations.

Ged and his team have been incredibly helpful and supportive throughout, always accommodating my needs whenever updates or changes were required. As I'm still in the early stages of my role, the feedback I receive from Ged and Gabby has really helped me understand how I'm progressing.

I'd definitely recommend working with them.

Mashalni Prasad
Mashalni PrasadReal Estate Agent, AUSBEC

I recently engaged Ged and Gabriele to boost social media leads, and I am thoroughly impressed. Their expertise in social media marketing, comprehensive strategy, and exceptional customer service set them apart. Their targeted digital campaigns exceeded my expectations, driving traffic and engagement. Their genuine human interaction and transparent communication made me feel supported throughout. I highly recommend Ged and Gabriele for anyone looking to enhance their social media lead generation efforts. Working with them has been a rewarding experience, and I eagerly anticipate our continued partnership. Thank you, thank you thank you for all ongoing support both Ged and Gabriele, keep up the great work guys.

Meeta Joshi
Meeta JoshiBuyers Agent, Buyers Butlers
Fit

Who we work with, and who we don't

We're a good fit if you

  • Run an established business with a team
  • Have a lot of manual work
  • Have systems someone else set up that you'd like to take further
  • Want to know what will move the needle, not just a quick fix

We're less suited if you

  • Want it cheap and fast
  • Offer revenue share only
  • Want a big project with no audit first
Pricing

Solutions from $2,000

Fixed scope and price, agreed before we start. Every project begins with an audit and plan, from $1,000, credited if you continue.

Solutions

from $2,000

Automations, integrations and system fixes, built across your platforms. You approve the scope and price first.

Training

Quoted

Individual sessions built around your own work. Price depends on the number of sessions and people.

AI concierge

Monthly plan

Peace of mind: we watch your systems, catch problems early and tell you what to update as AI moves on, so you stay at the top. Includes a monthly results report and an agreed number of changes.

Try it

See what manual work costs you, and ask us anything

What is manual work costing you?

A rough estimate to bring to the call.

$31,200per year in manual work (hours x cost x 52). The call shows which part is worth fixing.

Quick answers

Pick a question for a straight answer, or book a call from here.

Hi. Pick a question below and I'll give you a straight answer.
Who you'll talk to

You speak with one of us on the call

Ged Ulbikas
Ged UlbikasCo-founder, AI engineer.LinkedIn
Gabrielė Vaineikytė
Gabrielė VaineikytėCo-founder, strategy.LinkedIn
FAQ

Questions we get before the call

Is my data safe with AI Formula?

AI Formula protects your data by agreeing clear limits on what the AI can see and do, and limiting access to what each job needs.

Where you have an IT partner, AI Formula works with them to set those limits.

How much does AI automation cost with AI Formula?

AI Formula's projects start with an audit and plan from $1,000, credited if you continue, and solutions start from $2,000.

Scope and price are fixed and agreed before any work starts. AI training and the monthly AI concierge plan are quoted on the free intro call.

How long does an AI automation project take?

Most AI Formula solutions take 2 to 4 weeks from approved plan to launch.

AI training runs in individual sessions over a few weeks.

Will AI automation disrupt how my team works?

No. AI Formula builds alongside your current setup and switches over only once it works.

Everything is tested on your real data first, so your team keeps working as normal in the meantime.

Does AI Formula work with GoHighLevel, HubSpot or other platforms?

Yes. Most of AI Formula's work connects systems a business already uses, including GoHighLevel, HubSpot and software with no API.

There's no need to switch platforms first.

Does AI Formula only build, or can it train our team?

Both. AI Formula can build the system for you, or train your team on their own tasks and tools so they do it themselves.

Many clients do a bit of each.

Who owns what AI Formula builds?

You own what we build for you; your contract sets out the details.

Every handover includes written instructions and a video, so your team knows how it works.

We started with AI ourselves. Can AI Formula take it further?

Yes. Many AI Formula clients come after trying AI themselves and want it to work reliably.

Every project starts with a plan, so the work builds on what you already have.

All questions, by topic →

Free intro call

Let's find out what your systems could be doing for you

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Contact

Talk to us directly

Questions before the call, a project brief, or a partnership idea. It reaches the founders, not a ticket queue.

We reply within one business day.

Company details
Company
Klientai, MB
Company code
306393702
VAT
LT100016324410