Set up, then left half-finished
The pipelines exist, but nobody moves deals through them, and the workflows that should do the follow-up were never switched on.
Home/GoHighLevel experts
Done-for-you GoHighLevel setup · Automation · AI follow-up
GoHighLevel experts for setup, automation and AI follow-up
AI Formula sets up, fixes and automates GoHighLevel for service businesses, so every lead gets a fast reply and follow-up until they book or say no. We build in your own GoHighLevel account, at a fixed price agreed before we start.
Builds from $2,000Fixed price, agreed first. The 30-minute call where we look at your account is free.
Updated November 2026 · Reviewed by Ged Ulbikas, AI engineer and co-founder
A new lead, handledAutomated
- 0:00New leadA Facebook form lands in GoHighLevel, tagged and in the pipeline
- 0:30AI texts backWithin 30 seconds, day or night
- Same chatQuestions answeredQualified and tagged as it goes
- BookedCall in the calendarConfirmation by text and email
- Before the callReminder sentBy text, so they show up
As built for Property Wealth Creator: 71 investor appointments in six weeks.
Clients include
- 5+ years building in GoHighLevel
- 50+ systems built
At a glance
GoHighLevel automation at a glance
The facts buyers ask about first, in one place.
- What we do
- Set up, rebuild and automate GoHighLevel: workflows, pipelines, calendars, AI follow-up, migrations, A2P texting, and custom apps and dashboards
- Experience
- 5+ years building in GoHighLevel, 50+ systems built, rated 5.0 on Clutch
- Who it's for
- Established service businesses, and agencies that need a white-label build team
- Clients include
- Anytime Fitness (Baleo), Property Wealth Creator, Ready for Love, FOMO.ai and The Brothers That Just Do Gutters
- Price
- Free 30-minute call; audit and plan from $1,000, credited if you continue; builds from $2,000 at a fixed price
- Timeline
- A focused fix can be live in 3 days; a full build or migration typically takes 2 to 4 weeks from the approved plan
- Whose account
- Yours. We build in your own GoHighLevel account, so the account, the contacts and the automations stay yours; your contract sets out the details
- AI follow-up
- AI connected to GoHighLevel that replies to new leads by SMS and social media DMs within seconds, answers their questions and books the call
- Connects to
- Stripe, Slack, Zapier, Make, Meta ads and calendars, plus software with no API
- Based in
- Vilnius, Lithuania, working with clients in the US, Australia, Lithuania and other EU countries
- How to start
- A free 30-minute call with Ged or Gabby
Sound familiar?
Why GoHighLevel accounts stop paying off
GoHighLevel can run your whole sales process, but many of the accounts we're asked to look at use only a small part of it. These are the four problems we're usually called in to fix.
Built by someone who has since left
A contractor or a previous agency built it, nobody on your team knows how it works, and changing anything risks breaking something else.
Texts that never arrive
Without A2P 10DLC registration, US carriers filter or block your texts, often with no error you can see.
Leads waiting hours for a reply
New enquiries sit in the inbox overnight and over the weekend, and by the time someone replies, they've booked with someone else.
What we build
What we build in GoHighLevel
Whether you need a GoHighLevel consultant to fix one workflow or a team to build the whole system, we start the same way: a written plan, a build in your own account, and tests on your real data before anything goes live.
GoHighLevel setup and rebuilds
A new account set up properly from day one, or an existing one audited and rebuilt, keeping what already works.
Workflows and pipelines
Pipelines that match how you actually sell, with workflows that tag, assign and follow up with every lead, and alert your team at the right moment.
GoHighLevel AI lead follow-up and booking
AI that replies to new leads by SMS and social media DMs within seconds, answers their questions and books calls into your calendar.
Database reactivation
Campaigns that bring back the old leads already in your GoHighLevel account, by text, email and voicemail, with STOP replies handled automatically.
Migrations to GoHighLevel
Contacts, tags and fields moved from HubSpot or another CRM, booking moved from tools like Calendly, and every automation rebuilt and tested before the old system is switched off.
A2P 10DLC and texting
Brand and campaign registration so your US texts get delivered, with the opt-in and opt-out wording carriers check.
Integrations, including software with no API
GoHighLevel connected to Stripe, Slack, Zapier, Make and Meta ads, and robots that work through software with no API the way a person would.
Tracking and reporting
UTM and Meta conversion tracking, and reports that show which ads and forms bring the leads that book and buy.
Custom apps and dashboards
When GoHighLevel's own screens and reports aren't enough, our GoHighLevel developers build apps and live dashboards on your data, such as one view of ad spend, calls booked and kept, and revenue.
Who we build for
We've built GoHighLevel systems for
- Gyms and fitness franchises
- Coaching
- Home services
- Property investment and buyer's agents
- Credit repair
- Medical device sales
- Marketing agencies (white label)
The same follow-up, booking and reporting fit any business that books calls or appointments
- Med spas and aesthetics
- Dental and orthodontics
- Chiropractic and physiotherapy
- Clinics and pharmacies
- Real estate agents and brokers
- Mortgage and insurance
- Financial advisers
- Law firms
- Solar
- Roofing, HVAC and plumbing
- Home care
- Recruitment and staffing
- Beauty salons
- Auto dealers and repair
- Online courses and communities
- Events and venues
Results
GoHighLevel builds and what they delivered
71investor appointments in 6 weeks
73%of AI-booked leads became members
$224Kpipeline from a list they already owned
$360K+pipeline, no cold calls
Buyer's agency, Australia71appointments in 6 weeks71 investor appointments in six weeks, with no cold calls
Jean started with no CRM, no lead database and no tracking. We built her GoHighLevel account from scratch, with behaviour-based tagging, live pipeline stages and an AI appointment setter that texts every new lead within 30 seconds. The result was a $360K+ pipeline and fewer than 10% no-shows.
Read the case study
Gyms, 7 locations73%lead-to-member73% of AI-booked leads became members
We built AI lead follow-up for seven Anytime Fitness locations: a 24/7 reply system for each club that answers questions, books visits and sends reminders. Leads the AI booked became members at 73%, against 38% for leads who booked themselves.
Read the case studyHome services, Jacksonville$224Kpipeline$224,000 in pipeline from a list they already owned
We worked through 4,724 old contacts: emails first, then texts and voicemail from GoHighLevel, with an AI concierge that answered questions and booked estimates. The campaign produced 44 opportunities, 35 appointments and $12,708 in confirmed closed revenue.
Read the case studyWant this running in your GoHighLevel account?
Book a free 30-minute call. We'll look at your account and tell you what's worth building first.
Inside a real build
What a GoHighLevel build looks like inside
Three workflows we built, drawn step by step with the timings they ran on. Client details are left out.
New lead to booked gym visit
73% of AI-booked leads became members- 0 minNew leadThe form creates the contact and its deal in GoHighLevel
- At onceFirst textThe AI opens the conversation by text
- 20 minTimes offeredA second text offers visit times
- Day 1 and 2Morning follow-ups08:00 texts until the lead replies
- BookedConfirmationSent at once; the deal moves to booked and the club is told
- Visit dayRemindersAt 07:30 and 2 hours before; 10 minutes before, the AI steps back and staff take over
- If: Lead repliesThe drip stops and the AI keeps the conversation going
- If: No booking after 24 hoursThe club manager gets an email
- If: No-showA text and an email at once, then on day 1 and day 3, until they reply
Old list to booked estimates
$224,000 pipeline, 44 opportunities, 35 appointments- Week 1Three emailsSent in batches to the old list, stopping on any reply
- No replyText from GoHighLevelThe contact gets a deal in the reactivation pipeline
- 10 minVoicemailDropped without ringing the phone
- Day 2 and 3Two more textsUntil they reply
- If: InterestedThe AI concierge answers questions and books the estimate
- If: Not interestedTagged and taken out of the campaign
- If: STOPMarked do not disturb at once
AI appointment setter
71 appointments in six weeks, $360K+ pipeline- 0 secFacebook lead formContact, campaign tag, owner and a deal in New lead
- Within 30 secAI textDay or night
- Same chatQualifiesTags each lead highly qualified, qualified or not
- BookedConsultant's calendarConfirmation by text and email, then SMS reminders
- If: Booking fails or they want detailsGoes to a person to answer
- If: They phone inThe AI switches off for that lead
Clients
What clients say
Michael Chere, Baleo (Anytime Fitness)“Conversions are stronger, follow-up is consistent, and we're finally getting full value out of our ad spend.”“71 appointments in six weeks, and I didn't have to make a single call to set the appointments. What really impressed me is that these are genuine investors who actually show up.”
J
Jean H.Founder, Property Wealth Creator
“They built us an AI chatbot that automatically engages with leads, books appointments, and gets people to show up - freeing our club leaders to focus on tours and sales.”
Michael ChereCo-Founder & Managing Partner, Anytime Fitness / BALEO US
“They didn't just fix all of the problems that we had, but they actually found other problems that we didn't even know that we had, and got ahead of them before they became real headaches for us.”
Hilary SilverFounder and CEO, Ready for Love
“This pipeline will keep us busy for months.”
R
Rich BeyerOwner, Brothers Gutters Jacksonville
“Responsive and capable.”
C
CEO, FOMO.aiVerified Clutch review of our GoHighLevel setup and management, rated 5.0Read it on Clutch
How it works
How a GoHighLevel project works
- 01
Free intro call
We look at your GoHighLevel account and how leads reach you, and tell you what's worth fixing first.
30 min, free - 02
Audit and plan
We map how your sales process really runs, check every workflow, and write a ranked plan with a fixed scope and price.
From $1,000 · credited if you continue - 03
Build in your account
We build in your own GoHighLevel account, so nothing has to be moved later.
From $2,000 · fixed price - 04
Test on real data
Every workflow is tested before it goes live, and unusual cases go to a person until each one has a rule.
Included - 05
Handover
You get written instructions and a video for everything we built, so your team knows how it works.
Included
After launch, optional: our monthly AI concierge plan covers monitoring, a monthly results report and an agreed number of changes.
Pricing
How much does it cost to hire a GoHighLevel expert?
With AI Formula, a GoHighLevel build starts from $2,000 at a fixed price, after a free 30-minute call and an audit and plan from $1,000, credited if you continue. For comparison, 2026 guides from GoHighLevel agencies put a done-for-you setup at $1,500 to $5,000 one-off, and freelancers at $25 to $100 an hour.
- Intro call
- Free, 30 minutes
- Audit and planEvery project starts here
- From $1,000, credited against the build if you continue
- Build
- From $2,000 depending on complexity, with a fixed scope and price agreed before we start
- Monthly AI concierge plan
- Quoted on the call
- GoHighLevel subscription and usage
- Billed by GoHighLevel to your own account: plans from $97 a month (Starter) or $297 a month (Unlimited), plus usage such as phone numbers, texts, emails and premium AI
Fit
Who we're right for, and who we're not
We're a good fit if
- You're an established service business with leads coming in and a team to hand them to
- Your GoHighLevel account was set up by someone else and isn't doing what it should
- You want follow-up, booking and reporting that run without anyone chasing them
- You're an agency that needs a reliable white-label build team
Choose someone else if
- You need one simple funnel or form on a small budget; a freelancer will cost less
- You want it cheap and fast, with no audit first
- You only want to pay on revenue share or per appointment
- You want a guaranteed result before anything is built
Compare
AI Formula, doing it yourself or hiring a freelancer
| Do it yourself | Freelancer | AI Formula | |
|---|---|---|---|
| Cost | Your GoHighLevel subscription plus your own time: one 2026 setup guide estimates 40 to 80 hours | Usually $25 to $100 an hour | From $2,000 at a fixed price, after a free call and an audit from $1,000, credited if you continue |
| Best for | One or two simple workflows | One clear, small task | Systems that touch revenue across several tools |
| Testing | Up to you | Varies | Tested on your real data before launch |
| When it breaks | You fix it | Depends on their availability | Optional monthly plan with monitoring |
| Who owns it | You | Ask before you start | You: it's built in your own account |
FAQ
GoHighLevel questions
What does a GoHighLevel expert do for a service business?
A GoHighLevel expert, sometimes called a GoHighLevel consultant, specialist or developer, sets up and runs your account so leads are followed up, booked and tracked without someone doing it by hand. At AI Formula that covers pipelines, workflows, calendars, AI lead follow-up, A2P texting, migrations and integrations, all built in your own account.
How much does GoHighLevel work cost with AI Formula?
AI Formula builds start from $2,000 at a fixed price, after an audit and plan from $1,000 that is credited if you continue. The first 30-minute call, where we look at your account, is free. Your GoHighLevel subscription is billed by GoHighLevel to your own account, and the optional monthly plan is quoted on the call.
How long does a GoHighLevel build take?
With AI Formula, a focused fix or a single workflow can be live in 3 days; a full build or a migration typically takes 2 to 4 weeks from the approved plan. Everything is tested on your real data first, so your team keeps working as normal in the meantime.
Can you fix a GoHighLevel account another agency or contractor set up?
Yes. AI Formula audits what's there, keeps what works and rebuilds what's broken, instead of starting again. Every workflow we change is tested before it goes live, so your team keeps working as normal. When needed, we also move live workflows out of a previous agency's account into your own.
Can you add an AI chatbot to GoHighLevel that books appointments?
Yes. AI Formula connects AI to GoHighLevel that replies to new leads by SMS and social media DMs, answers their questions and books them into your calendar, and hands serious or unusual leads to your team. We build it on GoHighLevel's own AI, on other AI platforms, or as a custom AI agent, whichever fits the job. Our AI appointment setter for Property Wealth Creator booked 71 investor appointments in six weeks.
Will you set up A2P 10DLC so our texts get delivered?
Yes. AI Formula registers your brand and campaign for A2P 10DLC in GoHighLevel, including the opt-in and opt-out wording US carriers check. Without it, US carriers filter or block your texts, often with no error you can see. Approval usually takes one to two weeks, longer if the registration is sent back for changes.
Can you move us to GoHighLevel from HubSpot or Calendly?
Yes. AI Formula moves your contacts, tags and fields from HubSpot or another CRM into GoHighLevel, moves booking from tools like Calendly into GoHighLevel calendars, and rebuilds every automation before the old system is switched off. Automations don't copy across between platforms, so each one is rebuilt and tested.
Do you build GoHighLevel systems white-label for agencies?
Yes. AI Formula builds GoHighLevel systems that agencies deliver to their own clients, under the agency's name. The agency keeps the client relationship, and we handle the build, testing and handover. After launch, our optional monthly plan covers monitoring and agreed changes.
Is GoHighLevel hard to set up yourself?
It can be. GoHighLevel does a lot: Automate the Journey's 2026 setup guide estimates 40 to 80 hours for a clean setup, including the learning curve. Doing it yourself works for one or two simple workflows. For anything that touches revenue, such as lead follow-up, bookings or billing, hire a GoHighLevel expert like AI Formula, so a mistake doesn't cost you leads you already paid for.
How do I choose a GoHighLevel consultant?
Before you hire a GoHighLevel expert, ask to see a live build for a business like yours, with its numbers, and get the scope, price and timeline in writing. Keep the account and the contacts in your own name, and ask how they test and who fixes things when they break. AI Formula builds in your own account, at a fixed price agreed before work starts.
Free intro call
Get your GoHighLevel account doing the work
Book a free 30-minute call with Ged or Gabby. We'll look at your account, tell you what's worth building first, and give you a fixed price before anything starts.
- Fixed price, agreed first
- Built in your own account
- EU company, working under GDPR
- 5.0 on Clutch
1You pick a time. Leave your details so we can prepare.
2We talk through your setup. Where the quickest wins are, and what they are worth.
3You decide. If it's a fit, we propose the first step: a build, training, or a short audit. If not, you leave with ideas.
GoHighLevel and HighLevel are trademarks of HighLevel, Inc. AI Formula is an independent agency, not affiliated with or endorsed by HighLevel.